We're A Creative Partner Built On Intention
Rooted In
Strategy
& Flawless Execution
At First Move, we bridge creative direction and experiential execution to help brands move with clarity.
Our work blends visual storytelling, strategy, and cultural awareness to deliver experiences that feel intentional and perform with purpose.
We approach every partnership with insight, precision, and intention, ensuring every move serves both the story and the brand.
MEET THE FOUNDER
Daniela Guzman
Founder & CEO
With a background in marketing, social media strategy, and creative consulting, Daniela has spent years helping brands refine their voice and elevate their presence. Her work spans hospitality, lifestyle, beauty, and wellness, industries where storytelling and experience shape brand perception.
Before launching First Move, Daniela worked directly with brands as a consultant and creative lead, shaping campaigns, content systems, and brand narratives designed to perform over time. Today, she brings that same hands-on, execution-first mindset to First Move, ensuring every partnership is strategic and built for sustainable growth.
Our Promise
Flawless Execution
From concept to delivery, precision drives everything we do. We plan carefully, produce seamlessly, and execute with intention.
Intentionality
Nothing here is accidental. Every move is grounded in strategy, built to serve your brand’s vision and long-term growth.
Strategic Clarity
We simplify the complex. Our role is to bring focus to your creative direction and ensure every decision has reason and relevance.
Transparency
We value clarity in communication as much as in design. You’ll always know where things stand, what's next, and why.